True confession: We like pretty pictures. It’s not our fault. We just process visual data better.

Blame the brain. It’s inherently wired for visual communication, which helps us gain clarity, improves recognition and recall, and helps us learn things faster. Don’t believe us? We have proof.

4 ways we’re wired to learn visually*

  1. Our eyes can register 36,000 visual messages per hour
  2. We can get the sense of a visual scene in less than 1/10 of a second
  3. 90% of information transmitted to the brain is visual
  4. Visuals are processed 60,000x faster in the brain than text

*Source: The Virtual Teaching Alliance

Visual collaboration lets you see the big picture. (See what we did there?)

Sure, face time is great. But collaboration is evolving—and working with distributed teams is now the norm. Those in-person meetings have turned into phone calls, faxing has turned into emailing, and video conferences have turned into virtual workspaces.

But virtual workspaces have an added advantage over other forms of collaboration—they’re visual.

Virtual workspaces provide a visual collaboration environment, where people can work together using their preferred tools, files, and devices in a secure, persistent environment. You can share documents, capture meeting notes, chat about next steps—but it’s more than that.

The key ingredient is people. (But not in a creepy cookbook kind of way.)

Virtual workspaces are great because they work the way people do. The virtual workspace provides the structure and framework that’s easy to use and feels natural for collaboration. The interface is like a shared board that makes teams feel like they’re in the same room—post this there, highlight that, edit this in real time. And because it’s a persistent environment, ideas can be fluid, but they’re never lost.

Visual collaboration lets us work together intuitively to see and edit designs, brainstorm, review mockups, share feedback, and make collective decisions. Among its benefits, visual collaboration delivers information in the way our brains want to process it—helping us think faster, focus better, stay engaged, and remember more.

Technology alone can’t solve problems and create value—people do that. Visual collaboration lets us harness the power of many to capitalize on the magic that happens when people come together to achieve more than one person can on their own. With the right kind of visual tools, we can create amazing things—together.