Bluescape | About Us
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We Are Bluescape

And we are passionate about doing great work.

Our Company

All About Us

Bluescape is a visual collaborative workspace designed to help people and enterprises produce great work. A subsidiary of Haworth, Bluescape was conceived in 2010 when Haworth partnered with Obscura Digital to create a new way to interact with large data sets. Today, Bluescape works with some of the most creative enterprises in the world.

StriveWe strive to deliver the tools and solutions that enable organization to transform the way they work.

CelebrateWe celebrate the discovery of new and effective products that deliver better results and experiences to customers.

BelieveWe believe in our people and products. We make the things we want to use, and use the things we want to make.

Management

Meet Our Team

Scott Poulton

Executive Chairman

Scott Poulton

Executive Chairman

Scott is a global executive with a proven track record of delivering results and effecting change. Formerly the CEO of Bluescape, Scott continues to guide Bluescape as its Executive Chairman of the Board. Scott transitioned from CEO to Chairman after having led the company from its founding to its position as an early market leader. In this role, he continues to realize the Bluescape vision in partnership with CEO, Peter Jackson. In addition to his role as Executive Chairman at Bluescape, Scott serves as VP of Global M&A, Legal Affairs & Strategic Ventures at Haworth.

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Peter Jackson

Chief Executive Officer

Peter Jackson

Chief Executive Officer

Peter is an experienced chief executive with a successful track record of founding and rapidly growing innovative Software-as-a Service (SaaS) companies into industry leaders. As the CEO of Bluescape, Peter is responsible for all facets of the business from strategic direction to execution. Prior to joining Bluescape, Jackson was CEO and co-founder of Ziploop, a leading smart wallet for mobile receipts and rewards. Early on in his career, he founded and grew two companies, Granite Systems and Intraware, leading them successfully through acquisition and IPO, respectively. He went on to found and lead several other companies to successful exits. Jackson also serves the industry as an advisor and board member for many successful technology companies, including Eventbrite, DocuSign, and Kanjoya.

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Demian Entrekin

Chief Technical Officer

Demian Entrekin

Chief Technical Officer

Demian is a serial entrepreneur who has founded several successful software technology companies over the course of his 25-year career. At Bluescape, Demian leads technological innovation and product strategy. Demian is a recognized leader in SaaS business models and technologies, and has held key leadership roles at software companies like Innotas (formerly Project Arena), Convoy Corp., and Teaching Channel. He is currently a featured writer on the Forbes Technology Council.

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Kevin Beals

Vice President of Finance

Kevin Beals

Vice President of Finance

Kevin is a seasoned financial executive and CPA with more than 20 years of extensive experience in finance, accounting, corporate development, HR, operations, legal, and IT functions. At Bluescape, Kevin is responsible for the Finance, Legal, and HR functions. Prior to Bluescape, Kevin held finance leadership roles at RetailNext, Nearbuy Systems, Aruba Networks, AirWave Wireless, and 2Roam, Inc. Kevin, currently serves as an advisory board member for the Santa Clara University Center for Innovation and Entrepreneurship.

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Andy Dreisch

Vice President of Customer Success

Andy Dreisch

Vice President of Customer Success

Andy is a software industry veteran with a successful track record of building and propelling Silicon Valley SaaS companies. At Bluescape, Andy ensures that customers gain the utmost value from Bluescape. In this role, Andy oversees the customer onboarding process as well as customer support, service, adoption, and advocacy. Prior to Bluescape, Andy held leadership positions at Aviso, Affectiva, and SugarCRM among many others.

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Peter Shutte

Vice President of Worldwide Sales

Peter Shutte

Vice President of Worldwide Sales

Peter is a veteran sales executive with more than 25 years experience successfully building and growing sales organizations. At Bluescape, Peter leads the sales organization and is responsible for driving sales strategy and growth. His background in engineering and technology provides a great foundation for understanding markets and defining sales strategies. Prior to Bluescape, Peter ran sales and was a co-founder of Workgroup Technologies, which had a successful IPO, and has held sales leadership positions at WebEx, Qumu and Sajan.

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Andy Markham

Vice President of Product Management

Andy Markham

Vice President of Product Management

Andy has had a successful, two-decade career in the software industry. Prior to Bluescape, Andy’s experience ranged from L10n/i18n to Usability Research to Product Management, at tech stalwarts like Adobe and HP as well as startups such as Kyte, Mindjet, and Teradici.

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Bluescape Demo

See it in action

Let us show you how Bluescape can help you create better.